15
Jan
The main concept of influencer marketing originality stems from the idea of creating authentic and transparent content that influences positive engagement and awareness. Over the years, brands that have tapped...
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Trends
18
Oct
When influencer marketing first started out, it’s was viewed as a type of gorilla marketing tactic. It came with a sort of anything goes “strategic’ mentality. Because it was a...
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04
Sep
How people shop for products is continuously changing. From brick and mortar shops to online-only retailers, the landscape of how to research, find and consume products we love is becoming...
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09
Aug
First off, some of you may be wondering, what is a micro-influencer? Unlike how celebrities or traditional (macro-influencers) use social media, micro-influencers are typically those who specialize in a certain...
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09
Mar
Influencer marketing strategies for a lot of marketers focus on more millennial type demographics. What about generation X-ers? People born between the mid-1960s and late 1970s! A generation that remembers...
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11
Dec
Twenty-seventeen for the win! Over the last year, influencer marketing took off. Influencers stepped up their game and developed some of the best content on the internet. Brands and marketers...
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08
Nov
Creating viral content is no simple task. But it is possible for just about anyone to do. The best part about viral content is that it has no bounds or...
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07
Aug
Have you opened one for your go-to social media apps yet today? If you have, there’s a good chance you’ve spotted a social media celebrity (or two) casually mentioning some...
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25
Feb
Right this second, thousands of videos are uploading to the web. Most content is unique in its own way but some content makes an undeniable impact on society, which quickly...
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