15
Jan
The main concept of influencer marketing originality stems from the idea of creating authentic and transparent content that influences positive engagement and awareness. Over the years, brands that have tapped...
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Blog
18
Oct
When influencer marketing first started out, it’s was viewed as a type of gorilla marketing tactic. It came with a sort of anything goes “strategic’ mentality. Because it was a...
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04
Sep
How people shop for products is continuously changing. From brick and mortar shops to online-only retailers, the landscape of how to research, find and consume products we love is becoming...
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09
Aug
First off, some of you may be wondering, what is a micro-influencer? Unlike how celebrities or traditional (macro-influencers) use social media, micro-influencers are typically those who specialize in a certain...
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27
Jun
As new influencer marketing technologies continue to appear, as brands (small and large) shift marketing budgets, there’s still an ROI elephant in the online chat room. Yes, influencer marketing done...
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19
Apr
We’re so excited and we just can’t hide it - We’re teaming up with VidCon Connect, a multi-genre online video conference, for its Canadian debut in Toronto. The VidCon event...
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16
Apr
Women lead, women empowered, and women related content is a much more than an internet movement. Recently, we’ve seen a push for gender equality that’s taking the world by (a...
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27
Mar
As influencer marketing becomes a more mainstream tactic in the overall marketing mix, brands have come a long way in the vetting and selecting process. Though no standardized approach exists,...
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09
Mar
Influencer marketing strategies for a lot of marketers focus on more millennial type demographics. What about generation X-ers? People born between the mid-1960s and late 1970s! A generation that remembers...
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20
Feb
If you’re reading this, there is a good chance you’ve read the following stat (in some rendition), X% of millennials relate more to YouTube influencers than traditional celebrities. Though we...
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